OUR INNOVATIONS

Explore how our product managers are
re-defining the ad tech landscape

Innovating
at scale

At Amazon Ads, we’re excited by how we’re shaping the future of advertising through innovations in ad tech. With access to trillions of customer signals, advanced tools, and talented people across our business, we’re solving complex problems to improve the advertising experience for advertisers and customers alike.

In this chapter, you can meet some of our PMTs who discuss the products they manage, and share what makes Amazon Ads such a unique workplace.

Their work spans democratizing creative assets in advertising, revolutionizing customer-journey measurement, and enhancing the relevance of advertising for our customers.

Read on to learn more!

You can also explore our open roles →

David Meers, Senior Manager of Product in Creative Experiences

Re-defining creative through AI

High-quality, scalable creative assets have traditionally been a pain point for advertisers—until now. Meet David Meers, a driving force behind our AI creative studio. Discover how this product is re-writing the advertising rule book and why David believes Amazon Ads is the ultimate place for innovators to thrive.

The thing about Amazon Ads is that the possibilities for what you can do here are endless. If you go to almost any other company, you have to work on whatever they’re working on. It’s different at Amazon Ads. Your own ideas have room to grow here.

Learn more about AI creative studio →

Nicole Landis, Senior Manager of Product in Measurement Products

Innovations in ads measurement

As a Senior Manager of Product at Amazon Ads, Nicole Landis is tackling a key advertiser challenge: understanding what drives campaign success. Through conversion path reporting, she's helping advertisers gain visibility into customer journeys across multiple touchpoints. This innovative tool transforms how brands measure and optimize their advertising strategies.

Advertising is the backbone of almost all businesses. It touches nearly every industry, shaping not only how businesses grow but also how entire industries evolve and operate. When you’re on the outside, you may not fully grasp its breadth, but stepping into this space reveals just how interconnected and influential advertising truly is.

Learn more about conversion path reporting →

Robert Manly, Senior Manager for Product Analytics

Making ads more relevant

Every day, 91% of consumers see at least one ad that misses the mark. Robert Manly, Senior Manager in the Amazon DSP team is tackling this challenge head on using AI and trillions of unique signals to transform how brands connect with customers.

Over my nine years here, I've built a huge number of relationships and a really deep network across Amazon Ads and Amazon more broadly. It's amazing how often this experience has helped me and my team figure out when and where there is someone who can help us navigate roadblocks. This powerful network of experts enables us to continually improve our products and results.

Discover more about ad relevance →

Our latest ad tech innovations

Every year we unveil our products at the annual Amazon Ads unBoxed events, and showcase the latest ad tech innovations that will transform the advertising landscape.

Check out the product keynote presentation from our flagship unBoxed event in October 2024, where we announced a suite of products including the updated Amazon DSP experience, Amazon Marketing Cloud, multi touch attribution, and AI creative studio.