BAR-RAISING PRODUCT MANAGEMENT

Learn about our approach to

product at Amazon Ads

Raising the bar
on your products

At Amazon, we’ve honed our approach to each stage of the product lifecycle through trial, error, and iteration over many years. One of the Amazon Leadership Principles is “Learn and Be Curious”, and our community of Product Managers is always looking to build their skills in order to develop and launch game-changing ad tech products.

In this chapter, explore our Bar-Raising Product Management series. Taken from internal upskilling sessions, these articles examine best practices for Product Managers at each stage of the cycle, with leaders across Amazon Ads giving their tips for how to succeed in influencing without authority, and communicating effectively with leadership.

Read on to find out more!

You can also explore our open roles →

Aaron Bonko, Senior Principal Technical Program Manager

Effectively navigating the product life cycle

In the first of our series to support PMTs with their continuous learning, meet Aaron Bonko, a Senior Principal Technical Program Manager who explains how Amazon manages experimentation in the product life cycle, from inception to execution.

Building products at Amazon Ads is an ever-evolving process as we continue to learn from our customers and their expectations. We're constantly pushing ourselves to innovate and, in the process, to deliver experiences that delight.

Learn more about our approach to the product lifecycle →

Sean Donahoe, Director of Technical Product Management

Learning
to influence
without authority

For PMTs, influencing without formal authority is a critical skill. In this second article of our Bar-Raising Product Management series, Sean Donahoe, Director in the Publisher Technology team at Amazon Ads, shares strategies for building trust, aligning teams, and achieving exceptional outcomes.

At Amazon, many of our Senior and Principal PMTs are individual contributors, which allows them to focus entirely on delivering customer-obsessed products. We recognize that product managers sometimes face challenges in driving initiatives forward without formal authority, but we believe it presents an opportunity to develop crucial leadership skills.

Hear more from Sean on how to influence →

Adam Pruett, Principal PMT in the Alexa Ads team

Mastering the art of product strategy

How do you turn a bold vision into a product that delights customers? Principal PMT Adam Pruett from the Alexa Ads team shares his learnings on how to create winning product strategies for customer-centric products.

As a PMT in ad tech, you have the opportunity to shape its future. Embrace the challenge, think big, and never lose sight of the customer. Your product strategy could be the next game-changer in the industry.

Discover Adam’s tips for product success →

Kabir Bedi - Senior Manager of Product in Creative Experiences

Communicating effectively with leadership

Writing and speaking with impact isn’t just a nice-to-have; it’s a career accelerator for PMTs. In our final Bar-Raising Product Management article, Kabir Bedi - Senior Manager of PMTs - shares more on Amazon’s unique writing culture, the seven-step framework he uses to craft compelling documents, and how to communicate with authority to any audience.

As a PMT, your communication with leadership often represents your entire team's work and efforts, so how you communicate can have a potentially large impact on the success of your product.