Amazon’s unique culture, based on customer obsession and the Amazon Leadership Principles, helps us relentlessly pursue our mission of being Earth’s most customer-centric company, best employer, and safest place to work. Our culture has supported us to build a store that offers the broadest selection in retail, invent products that have re-imagined the way millions read books, and develop cloud computing services that companies worldwide rely on.
In this chapter, read on to learn about our Leadership Principles which guide what we do and how we do it. You can also gain an understanding about what’s most important to us in Amazon Ads, and discover what “re-imagine advertising” means to our business.
